The Board

Our 12 Trustees form the Council of Trustees and are responsible for upholding our founder’s vision of helping disabled veterans into meaningful employment. The trustees are all volunteers and, because the charity is also a company limited under guarantee, they are also the directors of the Company. The Trustees ensure the work and goals of the organisation are in line with the vision stated in The Poppy’s Factory’s “Objects of Association”. They take overall legal and financial responsibility for our work and must always act in the interests of the charity. The diversity of our Council is something we are proud of and each Trustee is able to draw on their unique background to bring a different set of skills to the table.

Sara Jones, CBE, DL


Sara was a magistrate for over 25 years and a commissioner of the Commonwealth War Graves Commission. She is now Deputy Lieutenant for Wiltshire, National Vice President of The Royal British Legion Women’s Section, Trustee of the Falkland Island Memorial Chapel at Pangbourne, Chairman of the Falkland Families Association, and involved with fundraising for the National Memorial Arboretum.

Mr M R Perowne, FRICS


Mark is a Chartered Surveyor specialising in Commercial property. He has previously worked as a valuer, development advisor and agent, and spent most of his career at King Sturge, the international property Consultants. He became Managing Partner of the firm before it was purchased by Jones Lang Lasalle in 2011. Retiring from full time employment in 2010, Mark became a Trustee of The Poppy Factory before being appointed Chairman of the Trustees in April 2013.
Mr H H Player

Vice Chairman

Hugh was appointed Director of Greenwich Hospital in 2012, having previously been Chief Executive of St Martin-in-the-Fields, Trafalgar Square, since 2003. Other previous roles include: Consultant at the British Museum; Divisional Director at Historic Royal Palaces; and Head of Operations and Security at the Tower of London. Hugh has served with the Royal Marines and later serving in the Royal Marines Reserve (City of London), concluding his career as Commanding Officer.
Mr S C Monger-Godfrey, DSc (h.c.) FRICS

Steven is a Chartered Surveyor, Fellow of the RICS and Senior Partner of Grant Monger-Godfrey, a firm of Consultants and Chartered Surveyors based in the West End of London. He is also Governor of the University of Bedford and has previously been Chairman and Trustee of the British School of Osteopathy and Chair of the Estates Committee.

Col M A J McH Overton, TD

Marc is one of three Assistant Directors responsible for the Army’s HR strategy at the Directorate of Personnel Capability and is also the Vice President of Wholesale and Machine to Machine at EE. He was promoted to Colonel in 2012 following a steady climb to Commanding Officer of The London Regiment, London’s Reserve Infantry Regiment, and has previously worked as Global Director of Products and Services at 3, Managing Director of Wanadoo, and was on the Appeal Board for the 2014 Lord Mayor of London. Marc lives in Hampshire with his wife Claire and two sons.

Maj GEN A R D Sharpe, CBE

Andrew served in the Armed Forces for 34 years, leaving the British Army as a Major General after three years running the UK Chief of Defence Staff’s Strategic Advisory Panel. Doctor Sharpe is the Director of the British Army’s Centre for Historical Analysis and Conflict Research and a Senior Mentor on the British Army’s generalship programme. He is a member of the Board of Trustees of The Poppy Factory and holds a MA in International Studies from King’s College London, and a PhD in Politics and International Studies from Trinity College Cambridge.


Dr G Strathdee, OBE MRCPsych

Geraldine is NHS England’s National Clinical Director for Mental Health. She has previously held positions as Associate Medical Director at NHSL and Mental health Clinical Adviser, National Professional Advisers team at the Healthcare Commission and Care Quality Commission.

Mr A J Truscott, ACA

Andrew is Head of Infrastructure Investments Fund Europe for JP Morgan, and is Non-Executive Director at Electricity North West, Southern Water, and Marmedsa Noatum Maritime. He was educated at the University of Warwick and held the role of Managing Director at jpmorgancazenove until December 2014.

Mr J P H S Wolff-Ingham

Julius is the Head of Marketing and Fundraising at The Salvation Army UK. He previously worked in agencies for 10 years with clients such as Unicef, WWF, and the Red Cross before moving to The Salvation Army.

Mrs W S Hamilton

Before joining RNIB as Group Director of Fundraising in 2010, Wanda was Chief Executive of AMD Alliance International (Canada), promoting awareness of macular degeneration. She also worked at the Canadian National Institute for the Blind and held posts for two Canadian Cabinet Ministers.

Mr C S B Cook

Colin is Head of Digital Strategy at Scottish Government, responsible for improving access to broadband in rural areas, stimulating new digital businesses and promoting digital literacy. Colin’s previous roles include Marketing Director at British Army Recruitment and Marketing Director at Royal Mail. He has also worked as Head of Strategy and Planning for NHS Scotland and as Head of Scottish Government’ Substance Misuse Division.

Mr P R Gill

Peter is a chartered accountant who, after qualifying and working in practice for 10 years, spent the rest of his full-time career working as Finance Director at various public companies, including Rank Group plc, Penguin Group, and Dorling Kindersley. He has now retired from full time work and is pursuing various portfolio interests working with private companies. He has been a resident of Richmond for over 30 years.