The Board

Our 12 Trustees form the Council of Trustees and are responsible for upholding our founder’s vision of helping disabled veterans into meaningful employment.

The trustees are all volunteers and, because the charity is also a company limited under guarantee, they are also the directors of the Company. The Trustees ensure the work and goals of the organisation are in line with the vision stated in The Poppy’s Factory’s “Objects of Association”. They take overall legal and financial responsibility for our work and must always act in the interests of the charity.

The diversity of our Council is something we are proud of and each Trustee is able to draw on their unique background to bring a different set of skills to the table.

Sara Jones, CBE, DL


Sara was a magistrate for over 25 years and a commissioner of the Commonwealth War Graves Commission. She is now Deputy Lieutenant for Wiltshire, National Vice President of The Royal British Legion Women’s Section, Trustee of the Falkland Island Memorial Chapel at Pangbourne, Chairman of the Falkland Families Association, and involved with fundraising for the National Memorial Arboretum.

Mr M R Perowne, FRICS


Mark is a Chartered Surveyor specialising in Commercial property. He has previously worked as a valuer, development advisor and agent, and spent most of his career at King Sturge, the international property Consultants. He became Managing Partner of the firm before it was purchased by Jones Lang Lasalle in 2011. Retiring from full time employment in 2010, Mark became a Trustee of The Poppy Factory before being appointed Chairman of the Trustees in April 2013.
Mr H H Player

Vice Chairman

Hugh was appointed Director of Greenwich Hospital in 2012, having previously been Chief Executive of St Martin-in-the-Fields, Trafalgar Square, since 2003. Other previous roles include: Consultant at the British Museum; Divisional Director at Historic Royal Palaces; and Head of Operations and Security at the Tower of London. Hugh has served with the Royal Marines and later serving in the Royal Marines Reserve (City of London), concluding his career as Commanding Officer.
Mr S C Monger-Godfrey, DSc (h.c.) FRICS

Steven is a Chartered Surveyor, Fellow of the RICS and Senior Partner of Grant Monger-Godfrey, a firm of Consultants and Chartered Surveyors based in the West End of London. He is also Governor of the University of Bedford and has previously been Chairman and Trustee of the British School of Osteopathy and Chair of the Estates Committee.

Maj GEN A R D Sharpe, CBE
Andrew served in the Armed Forces for 34 years, leaving the British Army as a Major General after three years running the UK Chief of Defence Staff’s Strategic Advisory Panel. Doctor Sharpe is the Director of the British Army’s Centre for Historical Analysis and Conflict Research and a Senior Mentor on the British Army’s generalship programme. He is a member of the Board of Trustees of The Poppy Factory and holds a MA in International Studies from King’s College London, and a PhD in Politics and International Studies from Trinity College Cambridge.


Dr G Strathdee, OBE MRCPsych

Geraldine is NHS England’s National Clinical Director for Mental Health. She has previously held positions as Associate Medical Director at NHSL and Mental health Clinical Adviser, National Professional Advisers team at the Healthcare Commission and Care Quality Commission.

Mr A J Truscott, ACA

Andrew is Head of Infrastructure Investments Fund Europe for JP Morgan, and is Non-Executive Director at Electricity North West, Southern Water, and Marmedsa Noatum Maritime. He was educated at the University of Warwick and held the role of Managing Director at jpmorgancazenove until December 2014.

Mr Michael Bustard JP FICPD
Michael was joint Managing Partner of a global leadership development consultancy before undertaking a number of non executive director appointments in the power and agriculture sectors.He chaired a Parish Council for many years.He  sat  as a magistrate in the criminal and family courts .He was also Vice Chairman of the Sussex Eastern Bench.He is a member of the  East Sussex Branch of the Magistrates Association Executive Committee.He is a Governor at St Catherine’s School in Bramley. Michael is an honorary fellow of the Association of Surgeons of Great Britain and Ireland.

Mr J P H S Wolff-Ingham

Julius is the Head of Marketing and Fundraising at The Salvation Army UK. He previously worked in agencies for 10 years with clients such as Unicef, WWF, and the Red Cross before moving to The Salvation Army.

Mr P R Gill

Peter is a chartered accountant who, after qualifying and working in practice for 10 years, spent the rest of his full-time career working as Finance Director at various public companies, including Rank Group plc, Penguin Group, and Dorling Kindersley. He has now retired from full time work and is pursuing various portfolio interests working with private companies. He has been a resident of Richmond for over 30 years.