Jeff Short from The Poppy Factory on his bike

100 laps for 100 years

Grace Andrews General

Tough cycling challenge in Richmond Park will raise vital funds for veterans with health conditions

 A team of 10 cyclists are gearing up to take on the challenge of completing 100 laps of Richmond Park in just 10 hours.

Each team member is aiming for 10 full circuits of the historic royal park a distance of around 70 miles (112 km). Their tough fundraising ride will help veterans with health conditions change their lives through employment support.

The group were originally planning to set off at 08:00 on Sunday, July 17, but due to the extreme weather warning it has been postponed – date to be confirmed.  

Jeff Short, Director of Production and the Estate at The Poppy Factory, on his bikeIt is led by Jeff Short, Director of Production and the Estate at The Poppy Factory, who wanted to raise funds for the charity in its centenary year. His co-riders include supporters of the charity, Richmond residents and colleagues, with the possibility of support from celebrity riders in the afternoon.

Jeff said: “The challenge is just a stone’s throw away from The Poppy Factory, where the charity first began supporting veterans into employment 100 years ago.  I’m personally really looking forward to 10 laps of wonderful Richmond Park in support of our centenary year.  However, as a ‘non-lycra’ clad cyclist the prospect of 70 miles in the saddle does not fill me with glee.

If you would like to support the challenge, please visit the group’s JustGiving page.